World Class Work Deserve World Class
Brand Foundations.
Strategic brand positioning, donor materials, and documentary
quality content for NGOs and INGOs operating at international
standards across Kenya and East Africa.
Why Excellent NGOs Lose Funding to Inferior Organizations
Superior programs don't guarantee funding. Professional positioning does.
Amateur Materials Signal Organizational Risk
International funders receive hundreds of proposals. Before they evaluate your programs, they evaluate whether you can handle serious funding.
- Inconsistent branding across documents raises governance concerns
- Poor visual quality signals weak organizational systems
- Generic grant templates suggest copy-paste approach to donor relationships
- First impressions determine whether you get serious consideration or immediate rejection
Unclear Positioning Loses You to Established Names
When your conservation work sounds identical to twenty other organizations, donors default to names they already recognize and trust.
- Different team members describe your mission differently
- Grant reviewers can’t identify what makes your approach distinctive
- You compete on credentials and reach where larger NGOs always win
- Every funding application starts from scratch instead of building on proven messaging
Impact Stories That Don't Move Donors
Field work changes lives. Amateur content doesn’t change donor behavior. The gap between your program quality and your storytelling quality costs you funding.
- Generic program videos fail to demonstrate transformation credibly
- Website content doesn’t communicate impact within 30 seconds
- Annual reports lack the narrative power that makes donors feel invested
- Powerful field stories remain untold because you lack documentary production capability
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Strategy Disconnected From Execution
Communications agencies create brand strategies you can’t execute. Production companies film content without understanding what donors need to see.
- Outsourcing video production creates quality inconsistencies and missed deadlines
- Multiple vendors means coordination chaos and diluted messaging
- Beautiful strategy documents sit unused because implementation requires different suppliers
- Campaign effectiveness suffers when planning and production live in separate organizations.
Launching Programs Without Brand Foundation
Starting public-facing work before strategic positioning is established wastes 18-24 months rebuilding what should have been built correctly from day one.
- Early stakeholders form perceptions based on weak materials that become difficult to change
- Organizational growth without brand guidelines creates messaging fragmentation
- Each new program or country launch requires reinventing positioning
- Fixing confused brand perception costs more than building strategic foundations initially
Local Standards Won't Win International Funding
Organizations based in Kenya competing for UN, bilateral donor, or foundation funding need materials built to international institutional standards.
- UN agencies expect specific presentation formats and safeguarding documentation
- US and European foundations compare your materials against global peers
- International partners need brand consistency that demonstrates institutional maturity
- Local production standards that work regionally fail when competing for serious international partnerships
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The Real Cost of Weak Positioning
$100,000 - $300,000
Conservative estimate of lost funding opportunities in your first two yearsÂ
when launching without strategic brand foundations. International grants, foundation partnerships,
and major donor relationships lost to organizations with stronger positioning not better programs.
What's Possible With Strategic Brand Foundations
Launch with donor materials ready. Position for serious funding from day one.
Build brand equity that compounds over years.
Clear Positioning
One compelling narrative that makes you memorable to donors. Every team member tells the same story. Every application builds on proven messaging.
Professional Materials
Grant templates, donor presentations, and impact reports that signal organizational capacity. First impressions that open funding conversations.
Documentary-Quality Content
Impact stories filmed and edited at international broadcast standards. Content that moves donors emotionally while maintaining institutional credibility.
International Standards
Materials built to compete globally. Swiss precision meets Kenyan authenticity. The quality that opens conversations with serious funders.
About
WE'RE MORE THAN A CONTENT MARKETING AGENCY
Bidii Creatives is a content marketing agency based in Nairobi, Kenya. We work with ambitious brands that hold themselves to international standards,businesses that want to lead their category, not just compete in it.
Our in-house services cover the full spectrum: brand strategy, video production, photography, social media management, and personal branding for executives. Everything is produced in-house, at international standard.
We are selective about who we work with. Not every brand is the right fit. The ones that are already know it.
How We Build Your Brand Foundation
Integrated strategy and production. Everything needed to position for sustainable funding.
Stakeholder-Specific Messaging
Language frameworks for foundations, bilateral donors, UN agencies, corporate partners, and individual supporters. Pre-written key messages for common funding scenarios.
Program Architecture
Each program area positioned to attract specific funding streams. Cross-program integration narrative. Geographic and thematic expansion strategies.
Visual Identity System
Professional brand guidelines appropriate for your sector. Visual language that signals institutional credibility. Photography and design standards for all touchpoints.
Stakeholder Landscape Research
Who funds organizations in your sector. What institutional donors and foundations prioritize. Database of relevant funding platforms, UN procurement portals, and partnership opportunities.
Competitive Analysis
How leading organizations in your sector position themselves. What differentiates funded proposals from rejected ones. Strategic gaps your organization can own.
Organizational Positioning Framework
Clear articulation of your distinctive approach. Mission and vision that resonate with institutional funders. Theory of change messaging aligned with donor frameworks.
Brand Strategy & Organizational Positioning
Impact Report Videos
Year-in-review films for major stakeholders. Visual summaries of program outcomes. Content that supplements written reports and maintains funder engagement.
Program Documentation
Field documentation of interventions and activities. Training and workshop coverage. Real-time capture of program implementation for reporting and learning.
Beneficiary & Impact Stories
Individual testimonial films that honor participant dignity. Case study videos demonstrating program effectiveness. Storytelling that balances emotion with evidence.
Long-Form Documentaries
15-30 minute films for festivals, broadcast, and major donor engagement. Deep storytelling about program impact and beneficiary transformation. Production quality trusted by The New Yorker.
Organizational Overview Films
5-7 minute institutional videos for your website and presentations. Clear explanation of your mission, approach, and impact. Production that builds stakeholder confidence.
Campaign & Advocacy Content
Fundraising campaign videos designed for digital platforms. Advocacy films that influence policy. Content optimized for social media distribution and stakeholder conversion.
Documentary Filmmaking & Impact Storytelling
Social Media Content
Ongoing library of images optimized for digital platforms. Visual content calendar aligned with funding cycles.
Portrait Photography
Professional headshots for leadership team. Beneficiary portraits that honor stories. Photography that builds trust.
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Program Documentation
Field photography that shows impact with dignity. Images ready for grant applications, reports, and presentations.
Event Coverage
Professional documentation of launches, workshops, and donor visits. Content that extends event impact beyond the day.
Photography & Visual Content
From Strategy to Execution, we help you get the best result with the most professional experience.
Our Work
02
WWF Kenya - Documentary
The Challenge
WWF Kenya needed a compelling documentary to bring visibility to the waste pickers of Mombasa a community at the frontline of waste management whose stories are rarely told. The film needed to be emotionally resonant and professionally produced, capable of representing both the human dimension and the broader environmental mission of WWF’s work in the region.
THE SOLUTION
Working in collaboration with a coproduction partner, Bidii Creatives took primary responsibility for the storytelling and editing of the documentary. Our role was to shape the raw footage into a cohesive, emotionally compelling narrative finding the human thread within the environmental story and ensuring the film had the impact and craft that an organisation of WWF’s standing requires.Â
This meant making deliberate editorial choices: which voices to foreground, how to structure the arc, how to balance the personal with the political, and how to maintain visual quality and pacing throughout. The result honoured the dignity of the waste pickers while clearly communicating the environmental stakes.
This meant making deliberate editorial choices: which voices to foreground, how to structure the arc, how to balance the personal with the political, and how to maintain visual quality and pacing throughout. The result honoured the dignity of the waste pickers while clearly communicating the environmental stakes.
THE RESULT
✓ Fully Edited Documentary – Complete documentary film for WWF Kenya with professional standards meeting global expectations
✓ Human-Led Storytelling – Content centred on waste picker community dignity and environmental advocacy
✓ Global Standards – Editorial quality aligned with WWF’s global communication standards for environmental advocacy
05
If Turtles Could Talk - Documentary
The Challenge
The New Yorker, one of the world’s most prestigious media institutions, commissioned a documentary exploring marine turtle conservation along the Kenyan coast. The bar for storytelling, research depth, and cinematic quality was exceptionally high. The subject demanded filmmaking that was patient, immersive, and earned not a quick production turnaround, but a genuine long-form commitment to the story.
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THE SOLUTION
Bidii Creatives participated in both the shoot and the edit of this documentary over a two-year production period. The work demanded genuine commitment to the ground: spending extended periods on the Kenyan coast, conducting in-depth interviews with local communities, researchers, and conservationists, and carrying out the careful research that gives documentary filmmaking its authority.
Some of the most powerful sequences were captured in the most demanding conditions including night shoots on the beach to document nesting turtles in their natural environment. This was filmmaking that required patience, physical endurance, and a deep respect for the subject matter. The editorial work that followed shaped years of material into a film that meets the exacting standards The New Yorker is known for globally.
THE RESULT
✓ Prestigious Commission – Commissioned by The New Yorker—one of the world’s most respected editorial institutions
✓ Long-Form Production – 2 year production period with ground-level commitment and extended location shoots including night filming
✓ World-Class Validation – International commission validates Bidii’s capacity for world-class documentary production output competitive with international productions
Trusted by International Organizations
NGOs and media institutions worldwide choose Bidii
when impact stories demand international standards.
The New Yorker (USA)
Conservation Documentary "If Turtles Could Talk"
Commissioned by one of America’s most prestigious publications. Two-year production including ground-level filming, community research, and broadcast-quality editing.
International commission validating world-class documentary capability
Katadyn Group (Switzerland)
Event Coverage & Product Films
Recommended directly by Swiss Embassy in Nairobi. Documentary-style event film and technical product demonstration. Repeat client across two major projects.
Swiss institutional trust in East African context
WWF Kenya
Documentary Film Waste Pickers of Mombasa
Storytelling and editing for environmental advocacy documentary. Human-led narrative around frontline community. Content aligned with WWF’s global communication standards.
Trusted by one of the world's largest conservation organizations
The Process
How We Work Together
From first conversation to final delivery, and beyond. Every step is intentional. No guesswork, no surprises.
1
Joint
Bidii
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1
Discovery CallJoint
We listen to your vision, priorities, and scope before we propose anything.
2
Quotation FormClient
A tailored questionnaire covering all workstreams, complete it at your own pace.
3
QuotationBidii
Detailed, itemised quotation with clear deliverables and pricing per workstream.
4
Proposal Review CallJoint
Walk through the quote together, answer questions, confirm scope.
2
Client
Joint
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5
Agreement & InvoiceJoint
Service agreement signed. Deposit invoice issued.
6
Deposit PaymentClient
Project officially activated on receipt of the deposit. Work begins.
7
Brand Intake FormClient
Deeper strategic questionnaire, creative direction, messaging, audience, and brand positioning.
3
Bidii
Joint
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8
Kickoff & PlanningJoint
Align on the full project plan, timeline, milestones, and communication rhythm.
9
PreparationBidii
Internal research, strategy, and creative foundation, before production begins.
10
ProductionBidii
Deliverables produced in structured phases with defined feedback rounds, identity, video, photography, website.
11
Final Delivery & HandoverBidii
Files organised in a master brand folder. Your team briefed on assets. Remaining balance invoiced.
Master brand folder + handover session
4
Optional
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12
Post-Launch SupportOptional
Ongoing brand consistency, asset creation, or content as your organisation grows. Available as a retainer or on a project basis.
Testimonials
FEEDBACK FROM OUR CLIENTS
Marko Giulietti
Ambassador
Switzerland Embassy
Switzerland Embassy
Faith Mwendwa
Founder & CEO
Fedha Store
Fedha Store
David Bauer
Scientific
Bauhaus Erde
Bauhaus Erde
David Onyango
Sales Manager
Katadyn Group
Katadyn Group
Why International NGOs Choose Bidii
Not another creative agency. A strategic partner built for impact
organizations operating at international standards.
We Understand Development Sector Reality
Grant cycles. Safeguarding requirements. Donor reporting standards. Theory of change frameworks. We speak your language because we work in your world.
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International Standards, Kenya Context
Swiss-Kenyan background equals European precision plus African authenticity. We deliver at the level where serious international funding lives while understanding local realities.
Strategy + Production Under One Roof
No outsourcing core work. No quality gaps. No communication breakdowns. We think strategically and execute at broadcast quality. Rare combination the market doesn’t offer.
Proven at Highest Level
The New Yorker commissions our documentary work. Swiss Embassy refers us directly. WWF Kenya trusts our storytelling. Credentials that validate our capability.
We Visit Your Field Programs
Based in Nairobi. We come to your project sites. We understand your work firsthand. Documentary filmmaking built on genuine understanding not assumptions from an office.
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Transparent Kenya Pricing
We price in KES, not inflated USD or EUR agency rates. International quality without international agency overhead. Clear packages, no hidden costs.
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Our Team
WHO IS PART OF BIDII
Jonathan Chapuis
Founder & CEO
Eunice
Brand Strategist
Nelson
Media & Comunication Manager
Marc
Videographer
FAQ
Everything you need to know about how we work with NGOs in Kenya.
Investment varies based on your organization's size, program scope, and content needs. Our Brand Strategy & Positioning package starts at KES 450,000. Full documentary production projects range from KES 600,000 depending on field locations and production days. Our Partnership Program (strategy + video production + materials) starts at KES 1.8M for a complete 8-12 week engagement.
Contact us for a quote tailored to your organizational needs and funding timeline.
Our Partnership Program is a complete brand foundation package designed for NGOs competing for international funding. It includes stakeholder research and competitive analysis, organizational positioning framework and messaging, visual identity system and brand guidelines, institutional materials (grant templates, presentations, one-pagers), field documentary production (impact stories, program documentation), and team training on how to use all deliverables. Timeline is 8-12 weeks from discovery to launch.
We work with both. New NGOs benefit from building strategic foundations before launching public-facing work it's far cheaper than rebuilding a confused brand later. Established NGOs come to us when they're scaling, entering new funding markets, or repositioning after years of fragmented messaging. What matters is organizational commitment to doing this properly, not how long you've existed.
Yes. We're based in Nairobi and travel to your field programs across Kenya. Field visits are essential for authentic documentary work we cannot tell impact stories without understanding your work firsthand. Production includes stakeholder coordination, beneficiary consent processes that honor dignity, field filming with minimal disruption to programs, and safe footage handling that meets safeguarding standards. We plan field logistics in collaboration with your team.
We follow international best practices for beneficiary consent, child safeguarding, and dignified storytelling. This includes informed consent processes in appropriate languages, secure footage storage and handling, no identifiable imagery of minors without guardian consent and organizational approval, beneficiary review of how they're represented where appropriate, and adherence to your organization's safeguarding policies. Our approach aligns with standards expected by UN agencies and major institutional donors.
Our standard Partnership Program runs 8-12 weeks. Discovery and research takes 2 weeks. Strategic development and refinement takes 3-4 weeks. Materials creation happens over 2-3 weeks. Field production is scheduled based on program calendars and usually takes 1-2 weeks including travel. Final delivery and team training takes 1 week. We can accelerate timelines for urgent funding deadlines, or extend for organizations with complex multi-country operations.
We serve both international NGOs operating in Kenya and locally-founded Kenyan organizations competing for international funding. What matters is your commitment to international standards whether you're a Kenyan grassroots organization scaling up or an INGO establishing regional presence. Our "Swiss precision meets Kenyan authenticity" approach works because we understand both contexts and deliver at the level where serious funding lives.
Three things: First, we combine brand strategy with documentary production most video companies can film but cannot position your organization strategically. Second, we understand development sector reality: grant cycles, donor reporting standards, safeguarding requirements, theory of change frameworks. We speak your language. Third, we deliver at international broadcast standards. The New Yorker commissioned our documentary work. That credential validates capability most Nairobi production companies cannot match.
Yes. Many NGO clients engage us for annual content partnerships after the initial brand foundation is built. This typically includes quarterly field production trips for impact documentation, monthly social media content management, annual report video production, campaign-specific content for fundraising drives, and ad-hoc support for donor presentations and partnership proposals. We can structure retainer arrangements or project-based agreements depending on your budget cycles.
Book a free strategy call. We'll discuss your funding goals, program portfolio, stakeholder landscape, and timeline. No pitch, no pressure just a strategic conversation about whether Bidii is the right partner for your organization.
Contact us at [email protected] or call +254 798 534 448.
Still have questions?
Book a free strategy session, no pitch, no pressure. Just clarity.
Ready to Build Your Brand Foundation?
Let’s discuss your funding goals, program portfolio, and timeline.Â
Book a free strategy call to explore which package fits your organization.